CDCF Social Media Assets
Centers for Disease Control and Prevention (CDC) Foundation

Images of a few Social Statics
Roles

Graphic Designer

Key Skills

Ideation, Illustration, Layout Design

Using

Adobe Photoshop, Illustratior, InDesign

Duration

1 Year

What was the ask?

African American Audiences

Summary

As a graphic designer, I created visually engaging designs to communicate vaccine science, using trustworthy imagery and diverse representation, particularly focusing on African American audiences. I simplified the vaccine development process with illustrations and layouts, highlighting credible research. Colors like blue and green conveyed trust, while bold fonts ensured legibility. Icons and illustrations made the data digestible while reinforcing vaccine safety.

brand Guidelines
Image of brand guidelines
Social Statics
A screen shot of APHIS web page
Images of a few Social Statics
Animated Banners
A gif with multiple imagesA gif with multiple imagesA gif with multiple imagesA gif with multiple images
Carousels
Multiple images about vaccination campaignMultiple images about vaccination campaignMultiple images about vaccination campaignMultiple images about vaccination campaign
Assessment and Satisfaction Survey Results Report

After the social ads were implemented, the research team conducted a survey that shows their effectiveness in promoting COVID-19 vaccination among Black and African American communities. The results reveal that 93% of respondents agreed the ads contained culturally relevant imagery, and 87% felt the messaging helped increase understanding of vaccination benefits. Additionally, 80% of respondents reported that the materials positively influenced perceptions of the COVID-19 vaccine, and 100% of those who used the ads agreed they were clear, easy to use, and helpful in meeting organizational goals. These findings highlight the success of the campaign in driving awareness and engagement.