Employee Benefits Security Administration (EBSA)
Media Ad Project Overview

Mockup image, social static design, Blue color theme

I developed brand guidelines and designed all campaign elements from scratch, collaborating with copywriters, art directors, and program managers to communicate EBSA’s mission and workers' rights under MHPAEA and HISP through engaging digital display banners (JPG, GIF), DOOH, native ads, social statics, and social videos, using InDesign, Illustrator, Premiere Pro, and Photoshop while applying skills in layout design, color contrast checks, branding, and visual asset creation.

Brand Guidelines

I organized and documented all brand assets, including logos, creatives, fonts, color guidelines, and media specs, ensuring design consistency across banners, social media, videos, DOOH, and native ads.

Image of brand guidelinesImage of brand guidelinesImage of brand guidelinesImage of brand guidelines
Static/Animated Banners
Gif, social static design, Yellow color theme
Gif, social static design, Green color theme
Gif, social static design, Blue color theme
Animated Banner, Text saying "not a bot" with a person who is helping people wearing headphoneAnimated Banner, Text saying "Having trouble with job benefits?" with a person looking desperate Animated Banner, Text saying "Are you on track?" with a couple looking for information
Video Ads
DOOH Ads
Image, 1080x1920 size social static design, Yellow color themeImage, 1080x1920 size social static design, Blue color themeImage, 1080x1920 size social static design, Green color theme
Image, 1920x1080 size social static design, Yellow color themeImage, 1920x1080 size social static design, Yellow color theme

Website Re-branding: Style Guide (EBSA)

an image of header for EBSA style guide

I developed EBSA website brand guidelines, enhancing UX and 508 compliance, using Adobe XD for ideation, branding, and style guide creation.

Prototype
Image of website rebranding designImage of website rebranding designImage of website rebranding designImage of website rebranding designImage of website rebranding designImage of website rebranding designImage of website rebranding designImage of website rebranding designImage of website rebranding designImage of website rebranding design

Web Page Redesign
Small Business Retirement Plan - Icon Creation

Image of various icons for Web Page Redesign - Small Business Retirement Plan
Screen images with a phone mockup