National WIC Association Project

Image of a coloring book

I designed static banners, paid social ads, and videos for the WIC (Women, Infant, and Children) program. My work targeted families with young kids, pregnant women, and caregivers, creating animated banners, social assets, animations, videos, coloring books, and print materials, applying skills in ideation, layout design, and video editing.

Social Media Assets
Image of brand guidelines
A gif image of Thanksgiving illustrationsA collage of moms breastfeeding their babiesAn image of woman breastfeeding her baby at a farmers marketAn image of woman feeding her babyA static banner design image, for National WIC associateA static banner design image, for National WIC associateA static banner design image, for National WIC associateA static banner design image, for National WIC associateFacebook SM post image, WIC MS projectFacebook SM post image, WIC MS project
Mockup image using one of the Static banners
Coloring Book Illustrations
Image of a coloring book Image of a coloring book
Animated Banners
A Gif file, for National WIC associateA Gif file, for National WIC associateA sticker design image, for National WIC associateFacebook SM post gif file, WIC MS project
Sticker Design
A sticker design image, for National WIC associateA sticker design image, for National WIC associateA sticker design image, for National WIC associateA sticker design image, for National WIC associateA sticker design image, for National WIC associateA sticker design image, for National WIC associate
Brochure
Brochure product exampleBrochure product example
Digital Flipbook
An image, a link to a digital E-book page, NWA WIC project
WIC Enrollment Campaign

The campaign successfully raised awareness, with over two-thirds of respondents recalling ads on Facebook, and 80% reporting a positive view of the WIC program. It also had a strong impact on enrollment, with 64% currently enrolled and 40% of non-enrollees considering it, particularly after seeing the "Support is Closer Than You Think" ad. Overall, the program was viewed as helpful, with many satisfied with the benefits, such as nutrition education and formula.

Banners for WIC mom strong enrollment week